TikTok Live Fest 25

Seen Presents

TikTok LIVE Fest is a global event series celebrating top LIVE creators through immersive, multi-day experiences that connect physical spaces with livestream audiences.

Working closely with interior designers and production teams, I guided spatial design, materiality, and atmosphere to reflect this direction while ensuring each space functioned seamlessly for both in-person and broadcast experiences. The challenge was to balance the theatrical, almost cinematic feel of Vegas with TikTok’s fast-paced, creator-first energy and create environments that felt immersive on-site and impactful on screen.

Hundreds of creators from 45 countries participated

  • 800 in-person attendees

  • 4 million global broadcast viewers

  • 970 prizes issued, including bespoke swag

  • 1378 activation interactions at the Creator Conference

  • 40 pieces of onsite social content generated, including creator interviews, event roundups, livestream clips, host and artist features, motion graphics and more.